ISL fans will have to get used to “Hero Indian Super League” in the next few weeks as Hero MotoCorp Ltd have signed a three-year deal with ISL and will be the title sponsors.

CEO and MD of Hero MotoCorp Ltd, Pawan Munjal, said, “Football is not just the world’s most popular game, it has today become a phenomenon sweeping across continents.

“I witnessed this myself while moving from one Brazilian city to another to watch the games at the recent World Cup. Like every other part of the world, India is also in the grip of this magic called football as millions of youngsters across the country are taking to the game with enthusiasm.

“The Indian Super League, therefore, is a timely initiative, and we are delighted to be partners in this journey for the common goal of promoting football in the country. As the title sponsor of the league, we are happy to being catalysts in bringing in much-needed professionalism and promote the game at the grass roots level to help identify and promote local talent.”

The ISL is set to begin in September.

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